WHATIF FOODS

A GROUP PROJECT WITH MY CLASSMATES TO REBRAND WHATIF FOODS, WHICH MAKES SUSTAINABLE FOODS THAT PROMOTE BIODIVERSITY. I FOCUSED ON THE LAYOUT OF THE PACKAGING AND THE IDEATION PROCESS.

WITH YOUNG PARENTS BEING OUR TARGET AUDIENCE, WE DESIGNED PACKAGING THAT WAS FRIENDLY, FUN AND SIMPLE. INSPIRED BY JAPANESE MINIMALISTIC STYLE PACKAGING, WE CREATED A DESIGN THAT CAN ATTRACT PARENTS AND CHILDREN ALIKE, MOTIVATING PEOPLE TO TRY WHATIF FOODS.

KEEPING A LEAF MOTIF THROUGHOUT ALL OUR PACKAGING PAYS HOMAGE TO THE AIM OF SUSTAINABLE FOODS.

THE DOODLE CHARACTER DRAWINGS OF EACH FLAVOUR HELPS TO KEEP THE PACKAGING PLAYFUL AND BRIGHT WHILE RETAINING A SENSIBILITY AND CALMNESS TO IT.